The Filter Bubble by Eli Pariser was an interesting excerpt. Hearing the title alone probably has your attention already. The actual excerpt wasn’t a surprise reading. Recently when searching on google, I was astonished by what had come up typing the first letter of the word. One day on the train, I read an ad that said this already, google was working on a faster way to help you search. Similar to what this “Filter Bubble” describes.
Based on what a person searches and location their experience online has already been filtered into their own bubble. I have a friend who originates from Africa. His grandfather was a powerful man that had made conflicts with the government and was richer and more powerful than the president at their time during the 1960s. My first instinct was to google him, I usually google everyone I met just for curiosity. My friend said I could try but probably wouldn’t find anything here. When I had heard that statement I realized the limitations surfing the web has become.
I enjoyed reading this excerpt because it was informative and an eye opener. I didn’t realize the ad I may click on in a website actually filters what ads advertise for me. It’s almost like my job. Where I work, selling to a customer is essential. We use a program called decision manager and based on the customer profile it suggest certain products for that customer. When the customer declines 3 times no longer will that same offer be suggested but instead it will not appear for the next 3 months!
I may have enjoyed this excerpt but I have very mixed feelings on this idea of the Filter Bubble. I actually do not have a choice, or do I? I feel filtering what consumers see does help them stick to what they like. It’s faster when searching for something of interest because “IT” already is aware of what you normally click on. At the same time it’s literally putting us into this bubble, how I feel Staten Island is, which is another topic altogether. Now most of the population doesn’t even realize it’s happening so it is as if they are not being affected. Even I was amazed at how “smart” the web has gotten, but the fact I will never see anything I am not interested in, does disappoint me.
It is a sticky situation, but the Filter Bubble is going to get smarter by the moment. My plan to try and beat being subjected to this Bubble is to click on random ads that I have no interest at all. I will even search for some outrageous statistics on giraffe spots and height. I want to see how filtered I can make my online experience.